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Gamification of Hunting and Farming in Sales

7 minutes read

Hunting and farming are the two most important sales strategies that can guarantee great sales success for your organization. If you want to know what are hunting and farming sales strategies and how can they help your sales, click here to find out.

Now while your hunters and farmers are pretty efficient in their respective areas of work, they would need a little nudge and motivation that gets them to put their best foot forward. Gamifying their sales activities is the best way to ignite this motivate in them

So, here are some sales contest ideas to gamify hunting and farming sales activities for your sales reps. Take inspiration from these and create your own contests according to your requirements and scenario.


Contests for Hunters

1. Hunt for Leads

Goal: This contest aims to get your hunter sales reps to call up as many leads as they can within a given time and fill the pipeline with leads

Duration: Every day for 3 hours

Winner: The rep who brings in more leads into the sales pipeline than others

Reward: The winner gets a free lunch

How to run this contest? Put 3 hours on the clock every day and encourage your hunters to call up as many prospects as they can in these 3 hours and fill up the pipeline with leads. At the end of the 3-hour timeframe, select the rep who has brought in more number of leads as the winner and reward her with free and delicious lunch of her choice for that day.


2. Just Demo It!

Goal: To get your hunter sales reps to give as many product demos to the clients as they can

Frequency: Every month

Winner: At the end of every month, select the one who succeeds in giving more demos than the others as the winner of the contest

Reward: Amazon gift certificate + Cash bonus

How to run this contest? Organize this contest every month and encourage your hunter sales reps to give product demos to as many clients as they can. Track their progress on a live leaderboard. At the end of each month, the rep who appears at the top of the leaderboard by giving more number of product demos than his peers should be declared as the winner of the contest


3. The Social Connect

Goal: The goal of this contest is to get your hunter sales reps to form new connections with the clients on the social media channels

Duration: One week

Winner: The reps with more number of client connections at the end of the week wins this contest

Reward: Weekend getaway

How to run this contest? Organize this contest for one week and encourage your participants to make as many connections as they can with the important clients on social media channels like Twitter, LinkedIn, Facebook, etc. The person who succeeds in making more number of connections at the end of the week wins the contest.


4. Get ahead

Goal: This contest aims to get your hunter sales reps to progress leads along the sales pipeline

Duration: One month

Winner: The rep who succeeds in moving more number of leads along the pipeline

Reward: Amazon gift certificate + Cash bonus

How to run this contest? Organize this contest for one month and encourage your sales reps to move the stalled leads in the pipeline to the next stages in the sales process. Keep a track of each rep’s progress on a live leaderboard and reward the one who succeeds in progressing more number of leads to the next sales stage


5. Raise and Close

Goal: To get to your hunter sales reps to close as many deals as they can within the given time frame

Duration: Three months

Winner: The one who closes more number of deals than her peers

Reward: Huge cash incentive + A trip to an exotic holiday location

How to run this contest? You can run this contest every quarter and encourage your sales reps to close as many deals as they can by the end of the quarter. Track the progress of each rep on a live leaderboard and reward the one who appears at the top of the leaderboard by closing more deals than everybody else.


Contests for Farmers

1. Upsell/ Cross-sell Mania

Goal: To get your farming sales reps to upsell or cross-sell to the existing customer accounts

Duration: One month

Winner: The rep who makes a huge upsell/ cross-sell (in terms of money) wins the contest

Reward: Huge cash bonus

How to run this contest? Organize this contest for one month and ask your reps to try to upsell or cross-sell to the existing customer accounts. At the end of the contest period, the sales rep who makes the largest upsell/ cross-sell wins the contest and gets rewarded


2. Referrals Drive

Goal: To get your farmer sales reps to earn as many referrals and they can from the existing customers

Duration: One week

Winner: The rep who brings in the highest number of referrals by the end of the contest period

Reward: Amazon gift certificate + cash bonus

How to run this contest? Run this contest for one week and encourage your reps to try and get as many referrals as they can from the existing customers. At the end of the contest period, reward the one who has earned more referrals than the others in the team


3. Run for Renewals

Goal: To get your farmer sales reps to earn product or service renewals from the existing customers

Duration: One month

Winner: The rep who brings more number of customers to renew their subscriptions.

Reward: A huge cash incentive + Trip to an exotic island

How to run this contest? This contest is suitable for promoting the sales of subscription-based products. Run this contest for one month and encourage the sales reps to convince and get the customers whose subscriptions are about to expire to renew their subscriptions. Reward the reps who succeed in bringing in more number of renewals.


4. Earn their Loyalty

Goal: This contest aims to get your farmer sales reps to earn positive feedback/ remarks from the existing customers which display their loyalty and trust in your company.

Frequency: Every month

Winner: You can declare the winner of this contest based on The number of positive feedbacks earned Or the best remark earned

Reward: Weekend Getaway

How to run this contest? Run this contest every month and encourage your reps to try to earn positive feedback/ remarks from their customers about the product and their service. Reward the rep who brings in the maximum number of positive feedbacks


Looking for sales contest ideas for different months? Check out this below:

January– 7 Sales Contest Ideas for January

February– 7 Sales Contest Ideas for February

March– 8 Sales Contest Ideas for March

April– 7 Sales Contest Ideas for April

May– 8 Sales Contest Ideas for May

June– 8 Sales Contest Ideas for June

July– 8 Sales Contest Ideas for July

August– 7 Sales Contest Ideas for August

September– 8 Sales Contest Ideas for September

October– 8 Sales Contests For October

November– 8 Sales Contests for November

December– 7 fun sales contests for December


Looking for Seasonal Sales Contest Ideas?

5 Sales Contest for Summer

5 Sales Contests for Winter

7 Fun Sales Contest Ideas to Motivate your Team for Thanksgiving and Black Friday


Want to give cool and creative names for your sales contests? Get naming ideas from this blog below:

Top 20 Sales Contest Names


Want to give creative and funny names for your sales team? Get ideas from these articles below:

25 Creative Sales Team Names

34 Funny Sales Team Names


How will you communicate the contests that you organize to your participants?

Once you have a perfect contest idea and a suitable name for it, focus on communicating it effectively to your participants. Follow our sales contest communication template to announce your contest.


Looking for award names and prizing ideas to give out to your contest winners? Read these articles below:

Creative employee recognition awards.

23 Sales incentive ideas to keep your sales team motivated

Published on Tue Nov 2 2021

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