In order to enable your reps to sell the new product successfully, you need to equip them with the right content, at the right time. They need to have various study materials and resources on the new product right at their fingertips. Like, the new product playbooks, toolkits, whitepapers, etc

Here is how to ensure this,

• Create a digital knowledge hub and upload the study material for your reps in a timely manner. This helps them to access any piece of content that they need within no time, through their mobile devices.
• Send short bytes of knowledge reinforcements to them on a regular basis on the crucial information related to the new product
• Make sure that each and every piece of content created by the marketing team flows into the sales team.

This way you will be able to equip your sales team with all the useful content, right when they need it.

When launching a new product it is of utmost importance that there is a strong connection and collaboration between various departments that are directly involved in the new product launch.

Here are various teams that the sales team needs to collaborate with in order to streamline the new product launch:

• Sales and marketing: There needs to be a solid collaboration between the sales and marketing teams. The information flow should be seamless between these two departments. The sales team needs to be aware of each and every marketing content including marketing campaigns, social media posts, advertisements, etc that the marketing team sends out to the customers. And, the marketing team needs to know the key messaging and promises that sales reps deliver to the customers. This collaboration helps in establishing uniformity in messaging. And this, in turn, results in smooth and successful sales.
• Sales and customer service: Sales and customer service also need to collaborate on a regular basis to discuss,
  • Common issues of the new product
  • Common complaints received from the customers
  • Basic troubleshooting
  • Refund policies, etc.

  This way when these two teams that are mainly responsible for serving the customers come together and work together, it helps in enhancing the customers’ experience

• Sales and Business management: It’s crucial that your sales team doesn’t think only in terms of sales targets but also considers the revenue targets. Here is the reason why: let’s say that your sales team has a target to make $10 million and they bring in deals worth $10 million. But this results in a revenue of just $5 million for your company. In order to avoid this kind of discrepancy, the sales and the business management teams need to be in collaboration with each other.
• Sales and product development/ management: Collaboration between these two teams ensures that the sales team is aware of the changes or improvements done by the product development team to the new product in the due course.