A new product is about to be launched! After thousands of hours of market research, analysis, product design and manufacturing, the big day is here. You have the crucial role to train your sales teams to sell this revolutionary product.
Sales gamification is the application of game mechanics to motivate sales teams to achieve more. Gamification harnesses sales team’s competitive spirit to incentivize their achievements such as closing deals, following up with leads etc. Sales gamification is not just about offering rewards to the employees. It’s about understanding how to leverage employee’s psychology to motivate and engage them.
Have you attended training sessions where you had to sit through presentations that felt like ‘death by powerpoint’? Sales reps sit through sales training sessions for hours together which makes them disinterested and disengaged with the training. As a result of this, the knowledge retention from these training sessions is going to be very low.
Sales coaching is one of the most impactful training techniques to help your sales team capitalize on every buyer interaction. An effective sales coaching strategy should incorporate a systematic coaching approach for continuous improvement.
Gamification in the workplace is a new trend that almost every organization is following today in order to improve engagement and productivity of their employees. So what is gamification and how can it have a measurable effect on Key Performance Indicators (KPI)?
Typically, every year, organizations need to conduct different compliance training programs for their employees. These trainings may vary from ‘Social Media Policy’ to ‘Code of Conduct’ to ‘Anti-bribery Policy’ etc. Apart from the common compliance and regulations training of the industry, employees also have to go through role-specific compliance training. For example, a salesperson has to be trained on the Anti-bribery policy whereas a customer service rep has to be trained on the customer service standards.
Imagine-you are a compliance trainer working in a highly regulated industry. You have an annual training calendar and you roll out compliance trainings regularly. There are several topics to cover and it is always a challenge to create something that the learners want to actually complete. Through traditional training methods, it is difficult to achieve employee’s interest and engagement in the training.
Imagine – you are an analyst. You were one of the key people to evaluate Salesforce, contributed significantly to business process maps, design and all the way up to implementation. Everything was ready, your senior execs had given the thumbs-up for go-live. One month after go-live you realise that the number of opportunities that should have been created by the sales teams is significantly low and the sales metrics are way down.
Knowledge is key to a sales person’s performance. Sales training and enablement practices are put in place to help reps become better at selling. Traditional sales training practices, however, have been found to be ineffective especially in today’s day and age. Read 5 reasons why sales training is failing. But experts have been looking for solutions, one of the most prominent being micro-learning.
‘Knowledge is power’. This saying is more relevant than ever in today’s market. Potential buyers are armed with a lot of research and knowledge before they make a purchase decision. They expect your sales staff to be highly knowledgeable to answer their queries. Thus having the right product knowledge is crucial for your sales team more than ever.
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