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Hit your number without last-minute chaos. This practical playbook shows KAMs and Sales Managers how to set a clear message, install short practice, run fast proofs, coach to signals, and report the few metrics leaders care about.
It’s simple to run, easy to measure and no extra headcount required.
Get the eBook to access templates, cadences, and checklists you can put to work in a week.
Perfect for: Key Account Managers, Sales Managers, and Enablement leaders supporting large or regulated teams.
What’s Inside
- Readiness Canvas (1 page): Set the quarter outcome, top conversations, must-say statements, objections, proof tracks, cadence, and metrics on a single sheet.
- T-45 to T+45 plan: A quarter timeline that locks message, builds practice, installs a weekly rhythm, and keeps trends meaningful.
- Four core scenarios: Discovery, screen-aware demo, top objection, and compliance step each with sample criteria and pass rules.
- Rubric and thresholds: How to publish visible scoring that ends guesswork and keeps grading consistent across regions.
- Proof in 14 days: Two small proof tracks (technical and business) with clear exit criteria and invite templates.
- Coaching system: The two-clip rule and a 30-minute win room that produces decisions, not recaps.
- Friday metrics: A short list leaders will actually read—time to first pass, score by skill, proof conversion, and red-flag to resolved time.
- Templates and checklists: Message map, scenario pack, rubric, proof playbook, win room agenda, coaching sheet, and a quick start list.
Ready to level up your quarter
The Sales Enablement Readiness Playbook helps teams replace last-minute heroics with a repeatable rhythm. Download it, copy the templates, and ship your first week of the cadence. Your pipeline will feel different by Friday.
Get the eBook
Fill out the form to receive your copy.
FAQS
How much weekly practice is realistic without burning the team out?
About thirty minutes across three short sessions, plus a five-minute quiz when the message changes. The goal is steady repetition, not a long class.
How do we keep the rubric fair across regions and managers?
Write observable criteria, set thresholds by role, and publish everything. Use version history so you can show when changes went live. Review a small sample together once a month to calibrate.
What if we sell to multiple personas in one account?
Create a separate opener and scenario for each persona but hold the same scoring standard. Store a short exemplar clip for each persona so reps can hear the difference.
Can partners participate in the same program?
Yes. Give them the four scenarios, the rubric, and the thresholds. Track their version history the same way and include them in the win room only when their deals are in the top ten.
What if our calendars are already packed with meetings?
Replace a status call with the win room. It is thirty minutes, decisions are documented, and next steps are booked before the meeting ends. If a meeting does not do that, it probably does not belong on the calendar.