Gamification of Hunting and Farming in Sales
7 minutes read
Hunting and farming are the two most important sales strategies that can guarantee great sales success for your organization. If you want to know what are hunting and farming sales strategies and how can they help your sales, click here to find out.
Now while your hunters and farmers are pretty efficient in their respective areas of work, they would need a little nudge and motivation that gets them to put their best foot forward. Gamifying their sales activities is the best way to ignite this motivate in them
So, here are some sales contest ideas to gamify hunting and farming sales activities for your sales reps. Take inspiration from these and create your own contests according to your requirements and scenario.
Contests for Hunters
1. Hunt for Leads
Goal: This contest aims to get your hunter sales reps to call up as many leads as they can within a given time and fill the pipeline with leads
Duration: Every day for 3 hours
Winner: The rep who brings in more leads into the sales pipeline than others
Reward: The winner gets a free lunch
How to run this contest? Put 3 hours on the clock every day and encourage your hunters to call up as many prospects as they can in these 3 hours and fill up the pipeline with leads. At the end of the 3-hour timeframe, select the rep who has brought in more number of leads as the winner and reward her with free and delicious lunch of her choice for that day.
2. Just Demo It!
Goal: To get your hunter sales reps to give as many product demos to the clients as they can
Frequency: Every month
Winner: At the end of every month, select the one who succeeds in giving more demos than the others as the winner of the contest
Reward: Amazon gift certificate + Cash bonus
How to run this contest? Organize this contest every month and encourage your hunter sales reps to give product demos to as many clients as they can. Track their progress on a live leaderboard. At the end of each month, the rep who appears at the top of the leaderboard by giving more number of product demos than his peers should be declared as the winner of the contest
3. The Social Connect
Goal: The goal of this contest is to get your hunter sales reps to form new connections with the clients on the social media channels
Duration: One week
Winner: The reps with more number of client connections at the end of the week wins this contest
Reward: Weekend getaway
How to run this contest? Organize this contest for one week and encourage your participants to make as many connections as they can with the important clients on social media channels like Twitter, LinkedIn, Facebook, etc. The person who succeeds in making more number of connections at the end of the week wins the contest.
4. Get ahead
Goal: This contest aims to get your hunter sales reps to progress leads along the sales pipeline
Duration: One month
Winner: The rep who succeeds in moving more number of leads along the pipeline
Reward: Amazon gift certificate + Cash bonus
How to run this contest? Organize this contest for one month and encourage your sales reps to move the stalled leads in the pipeline to the next stages in the sales process. Keep a track of each rep’s progress on a live leaderboard and reward the one who succeeds in progressing more number of leads to the next sales stage
5. Raise and Close
Goal: To get to your hunter sales reps to close as many deals as they can within the given time frame
Duration: Three months
Winner: The one who closes more number of deals than her peers
Reward: Huge cash incentive + A trip to an exotic holiday location
How to run this contest? You can run this contest every quarter and encourage your sales reps to close as many deals as they can by the end of the quarter. Track the progress of each rep on a live leaderboard and reward the one who appears at the top of the leaderboard by closing more deals than everybody else.
Contests for Farmers
1. Upsell/ Cross-sell Mania
Goal: To get your farming sales reps to upsell or cross-sell to the existing customer accounts
Duration: One month
Winner: The rep who makes a huge upsell/ cross-sell (in terms of money) wins the contest
Reward: Huge cash bonus
How to run this contest? Organize this contest for one month and ask your reps to try to upsell or cross-sell to the existing customer accounts. At the end of the contest period, the sales rep who makes the largest upsell/ cross-sell wins the contest and gets rewarded
2. Referrals Drive
Goal: To get your farmer sales reps to earn as many referrals and they can from the existing customers
Duration: One week
Winner: The rep who brings in the highest number of referrals by the end of the contest period
Reward: Amazon gift certificate + cash bonus
How to run this contest? Run this contest for one week and encourage your reps to try and get as many referrals as they can from the existing customers. At the end of the contest period, reward the one who has earned more referrals than the others in the team
3. Run for Renewals
Goal: To get your farmer sales reps to earn product or service renewals from the existing customers
Duration: One month
Winner: The rep who brings more number of customers to renew their subscriptions.
Reward: A huge cash incentive + Trip to an exotic island
How to run this contest? This contest is suitable for promoting the sales of subscription-based products. Run this contest for one month and encourage the sales reps to convince and get the customers whose subscriptions are about to expire to renew their subscriptions. Reward the reps who succeed in bringing in more number of renewals.
4. Earn their Loyalty
Goal: This contest aims to get your farmer sales reps to earn positive feedback/ remarks from the existing customers which display their loyalty and trust in your company.
Frequency: Every month
Winner: You can declare the winner of this contest based on The number of positive feedbacks earned Or the best remark earned
Reward: Weekend Getaway
How to run this contest? Run this contest every month and encourage your reps to try to earn positive feedback/ remarks from their customers about the product and their service. Reward the rep who brings in the maximum number of positive feedbacks
Looking for sales contest ideas for different months? Check out this below:
January– 7 Sales Contest Ideas for January
February– 7 Sales Contest Ideas for February
March– 8 Sales Contest Ideas for March
April– 7 Sales Contest Ideas for April
May– 8 Sales Contest Ideas for May
June– 8 Sales Contest Ideas for June
July– 8 Sales Contest Ideas for July
August– 7 Sales Contest Ideas for August
September– 8 Sales Contest Ideas for September
October– 8 Sales Contests For October
November– 8 Sales Contests for November
December– 7 fun sales contests for December
Looking for Seasonal Sales Contest Ideas?
7 Fun Sales Contest Ideas to Motivate your Team for Thanksgiving and Black Friday
Want to give cool and creative names for your sales contests? Get naming ideas from this blog below:
Want to give creative and funny names for your sales team? Get ideas from these articles below:
How will you communicate the contests that you organize to your participants?
Once you have a perfect contest idea and a suitable name for it, focus on communicating it effectively to your participants. Follow our sales contest communication template to announce your contest.
Looking for award names and prizing ideas to give out to your contest winners? Read these articles below:
Published on Tue Nov 2 2021