AI Roleplay
AI Roleplay
AI Roleplay
AI Roleplays that Think, Respond, and Coach Like Real Customers
Empower your sales teams to master complex, compliant, and high-stakes conversations - through immersive, two-way AI simulations built for Pharma and MedTech.
Trusted by Trainers and L&D Managers
Problem
Problem
When every word matters, practice shouldn’t be guesswork.
In regulated industries, every customer interaction calls for precision - blending knowledge, empathy, and compliance in the moment. Teams perform at their best when they can practice these skills in realistic scenarios before meeting customers.
SmartWinnr’s AI Roleplay platform enables that preparation by simulating authentic, two-way conversations that strengthen confidence, reinforce messaging, and improve real-world delivery.
Meet the AI Coach That Prepares Your Reps for Real-World Challenges
Value Proposition
Value Proposition
SmartWinnr’s proprietary AI Roleplay engine enables reps to practice with lifelike virtual customers who think, respond, and challenge real healthcare professionals. Every conversation is analyzed for tone, empathy, objection handling, and compliance accuracy- turning practice into measurable performance outcomes.
Features
Features
Powerful Capabilities.
Real Performance Outcomes.
Two-Way AI Conversations
Engage in intelligent, back-and-forth dialogues with AI characters that mirror real physicians, pharmacists, and hospital decision-makers.
Two-Way AI Conversations
Engage in intelligent, back-and-forth dialogues with AI characters that mirror real physicians, pharmacists, and hospital decision-makers.
Real-Time Feedback
AI analyzes tone, clarity, empathy, and accuracy providing instant, actionable coaching insights.
Real-Time Feedback
AI analyzes tone, clarity, empathy, and accuracy providing instant, actionable coaching insights.
Personalized Coaching Paths
Adaptive learning journeys close individual knowledge gaps and reinforce retention through continuous reinforcement.
Personalized Coaching Paths
Adaptive learning journeys close individual knowledge gaps and reinforce retention through continuous reinforcement.
Compliance Intelligence
Domain-trained AI ensures conversations remain compliant, scientifically accurate, and fully auditable.
Compliance Intelligence
Domain-trained AI ensures conversations remain compliant, scientifically accurate, and fully auditable.
Readiness Analytics
Managers get clear visibility into performance trends, readiness scores, and coaching impact across teams.
Readiness Analytics
Managers get clear visibility into performance trends, readiness scores, and coaching impact across teams.
Problem
Problem
When every word matters, practice shouldn’t be guesswork.
In regulated industries, every customer interaction calls for precision - blending knowledge, empathy, and compliance in the moment. Teams perform at their best when they can practice these skills in realistic scenarios before meeting customers.
SmartWinnr’s AI Roleplay platform enables that preparation by simulating authentic, two-way conversations that strengthen confidence, reinforce messaging, and improve real-world delivery.
Value Proposition
Value Proposition
Meet the AI Coach That Prepares Your Reps for Real-World Challenges
SmartWinnr’s proprietary AI Roleplay engine enables reps to practice with lifelike virtual customers who think, respond, and challenge real healthcare professionals. Every conversation is analyzed for tone, empathy, objection handling, and compliance accuracy- turning practice into measurable performance outcomes.
Features
Features
Powerful Capabilities.
Real Performance Outcomes.
Two-Way AI Conversations
Engage in intelligent, back-and-forth dialogues with AI characters that mirror real physicians, pharmacists, and hospital decision-makers.
Two-Way AI Conversations
Engage in intelligent, back-and-forth dialogues with AI characters that mirror real physicians, pharmacists, and hospital decision-makers.
Real-Time Feedback
AI analyzes tone, clarity, empathy, and accuracy providing instant, actionable coaching insights.
Real-Time Feedback
AI analyzes tone, clarity, empathy, and accuracy providing instant, actionable coaching insights.
Personalized Coaching Paths
Adaptive learning journeys close individual knowledge gaps and reinforce retention through continuous reinforcement.
Personalized Coaching Paths
Adaptive learning journeys close individual knowledge gaps and reinforce retention through continuous reinforcement.
Compliance Intelligence
Domain-trained AI ensures conversations remain compliant, scientifically accurate, and fully auditable.
Compliance Intelligence
Domain-trained AI ensures conversations remain compliant, scientifically accurate, and fully auditable.
Readiness Analytics
Managers get clear visibility into performance trends, readiness scores, and coaching impact across teams.
Readiness Analytics
Managers get clear visibility into performance trends, readiness scores, and coaching impact across teams.
Problem
When every word matters, practice shouldn’t be guesswork.
In regulated industries, every customer interaction calls for precision - blending knowledge, empathy, and compliance in the moment. Teams perform at their best when they can practice these skills in realistic scenarios before meeting customers.
SmartWinnr’s AI Roleplay platform enables that preparation by simulating authentic, two-way conversations that strengthen confidence, reinforce messaging, and improve real-world delivery.
Value Proposition
Meet the AI Coach That Prepares Your Reps for Real-World Challenges
SmartWinnr’s proprietary AI Roleplay engine enables reps to practice with lifelike virtual customers who think, respond, and challenge real healthcare professionals. Every conversation is analyzed for tone, empathy, objection handling, and compliance accuracy- turning practice into measurable performance outcomes.
Features
Powerful Capabilities.
Real Performance Outcomes.
Two-Way AI Conversations
Engage in intelligent, back-and-forth dialogues with AI characters that mirror real physicians, pharmacists, and hospital decision-makers.
Real-Time Feedback
AI analyzes tone, clarity, empathy, and accuracy providing instant, actionable coaching insights.
Personalized Coaching Paths
Adaptive learning journeys close individual knowledge gaps and reinforce retention through continuous reinforcement.
Compliance Intelligence
Domain-trained AI ensures conversations remain compliant, scientifically accurate, and fully auditable.
Readiness Analytics
Managers get clear visibility into performance trends, readiness scores, and coaching impact across teams.
Impact
Impact
Impact
Transforming How Teams Learn, Practice, and Perform
Across leading enterprises, SmartWinnr’s AI Roleplays are redefining field readiness and compliance-led performance.
Across leading enterprises, SmartWinnr’s AI Roleplays are redefining field readiness and compliance-led performance.
74%
Increase in rep confidence for conversations
74%
Increase in rep confidence for conversations
74%
Increase in rep confidence for conversations
25x
More coaching capacity without adding managers
25x
More coaching capacity without adding managers
25x
More coaching capacity without adding managers
30%
Faster product launch readiness
30%
Faster product launch readiness
30%
Faster product launch readiness
100%
Compliance audit trail
100%
Compliance audit trail
100%
Compliance audit trail
Tech & Trust
Tech & Trust
Tech & Trust
Built for scale, security, and compliance
SmartWinnr Gamification drives participation and performance with competitions, leaderboards, and enterprise reward controls.
KPI Aligned Points
Score training, coaching, and field outcomes.
KPI Aligned Points
Score training, coaching, and field outcomes.
KPI Aligned Points
Score training, coaching, and field outcomes.
Competitions and Leaderboards
Individual and team rankings in real time.
Competitions and Leaderboards
Individual and team rankings in real time.
Competitions and Leaderboards
Individual and team rankings in real time.
Governance and Rewards
Regional eligibility, approvals, and auditable reward history.
Governance and Rewards
Regional eligibility, approvals, and auditable reward history.
Governance and Rewards
Regional eligibility, approvals, and auditable reward history.
Customer Stories
Customer Stories
Customer Stories
Trusted by Global Leaders
SmartWinnr AI Roleplays runs on enterprise-grade security with SSO, role based access, encryption, and audit trails.
SmartWinnr AI Roleplays runs on enterprise-grade security with SSO, role based access, encryption, and audit trails.
"The SmartWinn team is friendly, kind, smart and supportive - I've rarely worked with a team of people at a vendor's organization that I enjoy more!"
Laura Welch
Director, Sales Enablement
"Gamified contests for agents and managers, engagement surged and cross-team collaboration took off."
Hana Kneblova
Sales Performance Lead
"SmartWinnr offers our reps multiple opportunities to refine their pitch in a supportive environment."
Thubaraka Shanmuganathan
Sales Trainer
"The SmartWinn team is friendly, kind, smart and supportive - I've rarely worked with a team of people at a vendor's organization that I enjoy more!"
Laura Welch
Director, Sales Enablement
"Gamified contests for agents and managers, engagement surged and cross-team collaboration took off."
Hana Kneblova
Sales Performance Lead
"SmartWinnr offers our reps multiple opportunities to refine their pitch in a supportive environment."
Thubaraka Shanmuganathan
Sales Trainer
"The SmartWinn team is friendly, kind, smart and supportive - I've rarely worked with a team of people at a vendor's organization that I enjoy more!"
Laura Welch
Director, Sales Enablement
"Gamified contests for agents and managers, engagement surged and cross-team collaboration took off."
Hana Kneblova
Sales Performance Lead
"SmartWinnr offers our reps multiple opportunities to refine their pitch in a supportive environment."
Thubaraka Shanmuganathan
Sales Trainer
"The SmartWinn team is friendly, kind, smart and supportive - I've rarely worked with a team of people at a vendor's organization that I enjoy more!"
Laura Welch
Director, Sales Enablement
"Gamified contests for agents and managers, engagement surged and cross-team collaboration took off."
Hana Kneblova
Sales Performance Lead
"SmartWinnr offers our reps multiple opportunities to refine their pitch in a supportive environment."
Thubaraka Shanmuganathan
Sales Trainer
"If you need to train, coach and motivate your sales team, you MUST get the SMARTWINNR platform!"
Becca Meehan
Training & Development Manager
"SmartWinnr enhanced customer service, fostered creativity, and helped teams better understand customer needs."
Andrea Marchesotti
National Sales Director
"The SmartWinnr team is kind, capable, and a pleasure to work with truly one of the best vendor teams I’ve known."
Laura Welch
Director, Sales Enablement
Still Have Questions?
Still Have Questions?
Still Have Questions?
What leaders usually ask us.
Find quick answers to the most common questions from sales, training, and enablement leaders.
1. What is an AI roleplay for pharma and MedTech sales, and how does it work?
An AI roleplay is a two-way simulation where a rep practices with a lifelike virtual customer. The avatar listens, asks follow-ups, raises objections, and even reacts to a screen share. SmartWinnr uses your approved clinical and messaging content so every practice run mirrors real conversations while staying accurate and compliant.
2. How does SmartWinnr keep AI roleplays compliant with MLR and regulatory standards?
Compliance is built into the scenario. Managers set required statements and pass gates, define weighted rubrics, and control what the avatar can say. After each session, reps see an explainable score, a transcript, missed-statement flags, and an auditable trail that compliance teams can review.
3. Who creates scenarios and scoring, and can we use our own content?
Your trainers and managers stay in control. They choose personas, upload talk tracks and clinical PDFs, set pass thresholds, and decide how scoring works. SmartWinnr converts that content into dynamic, two-way roleplays so practice reflects your therapy areas, indications, and objection banks.
4. How do we measure sales readiness and prove ROI from AI roleplays?
Readiness analytics show time to first pass, skill-level scores, keyword coverage, and trends by team and region. Leaders can spotlight top videos, target coaching to specific gaps, and track improvements after refreshers. Customers report faster onboarding, higher message consistency, and stronger rep confidence before high-stakes calls.
5. Does it integrate with our LMS/CRM and scale to global teams? How fast is rollout?
Yes. SmartWinnr supports enterprise SSO, role-based access, and an LMS/CRM-friendly data model. It runs on mobile for distributed teams and supports multiple languages. Most organizations launch with four to five scenarios in a few weeks, then expand by market, product, or role.
1. What is an AI roleplay for pharma and MedTech sales, and how does it work?
An AI roleplay is a two-way simulation where a rep practices with a lifelike virtual customer. The avatar listens, asks follow-ups, raises objections, and even reacts to a screen share. SmartWinnr uses your approved clinical and messaging content so every practice run mirrors real conversations while staying accurate and compliant.
2. How does SmartWinnr keep AI roleplays compliant with MLR and regulatory standards?
Compliance is built into the scenario. Managers set required statements and pass gates, define weighted rubrics, and control what the avatar can say. After each session, reps see an explainable score, a transcript, missed-statement flags, and an auditable trail that compliance teams can review.
3. Who creates scenarios and scoring, and can we use our own content?
Your trainers and managers stay in control. They choose personas, upload talk tracks and clinical PDFs, set pass thresholds, and decide how scoring works. SmartWinnr converts that content into dynamic, two-way roleplays so practice reflects your therapy areas, indications, and objection banks.
4. How do we measure sales readiness and prove ROI from AI roleplays?
Readiness analytics show time to first pass, skill-level scores, keyword coverage, and trends by team and region. Leaders can spotlight top videos, target coaching to specific gaps, and track improvements after refreshers. Customers report faster onboarding, higher message consistency, and stronger rep confidence before high-stakes calls.
5. Does it integrate with our LMS/CRM and scale to global teams? How fast is rollout?
Yes. SmartWinnr supports enterprise SSO, role-based access, and an LMS/CRM-friendly data model. It runs on mobile for distributed teams and supports multiple languages. Most organizations launch with four to five scenarios in a few weeks, then expand by market, product, or role.
1. What is an AI roleplay for pharma and MedTech sales, and how does it work?
An AI roleplay is a two-way simulation where a rep practices with a lifelike virtual customer. The avatar listens, asks follow-ups, raises objections, and even reacts to a screen share. SmartWinnr uses your approved clinical and messaging content so every practice run mirrors real conversations while staying accurate and compliant.
2. How does SmartWinnr keep AI roleplays compliant with MLR and regulatory standards?
Compliance is built into the scenario. Managers set required statements and pass gates, define weighted rubrics, and control what the avatar can say. After each session, reps see an explainable score, a transcript, missed-statement flags, and an auditable trail that compliance teams can review.
3. Who creates scenarios and scoring, and can we use our own content?
Your trainers and managers stay in control. They choose personas, upload talk tracks and clinical PDFs, set pass thresholds, and decide how scoring works. SmartWinnr converts that content into dynamic, two-way roleplays so practice reflects your therapy areas, indications, and objection banks.
4. How do we measure sales readiness and prove ROI from AI roleplays?
Readiness analytics show time to first pass, skill-level scores, keyword coverage, and trends by team and region. Leaders can spotlight top videos, target coaching to specific gaps, and track improvements after refreshers. Customers report faster onboarding, higher message consistency, and stronger rep confidence before high-stakes calls.
5. Does it integrate with our LMS/CRM and scale to global teams? How fast is rollout?
Yes. SmartWinnr supports enterprise SSO, role-based access, and an LMS/CRM-friendly data model. It runs on mobile for distributed teams and supports multiple languages. Most organizations launch with four to five scenarios in a few weeks, then expand by market, product, or role.
Request A Demo
Accelerate Your Sales Growth.
Start unlocking smarter training and performance today
Request A Demo
Accelerate Your Sales Growth.
Start unlocking smarter training and performance today
Request A Demo
Accelerate Your Sales Growth.
Start unlocking smarter training and performance today