Description:
Johnson & Johnson's 240 MedTech sales reps knew their products well. The problem? They weren't translating that knowledge into conversations that moved HCPs. Here's how AI coaching helped them close the gap and improve competitive objection handling by 70%.
Key Takeaways:
240 reps trained with 100% completion rate, saving 400 hours of trainer time
AI-driven role plays replaced time-consuming face-to-face sessions without losing quality
A structured 5-step talk track helped reps shift from feature-dumping to patient-focused conversations
Trainers could build realistic objection handling scenarios in just 30 minutes
70% improvement in competitive objection handling effectiveness across the team
What You'll Walk Away With
A proven approach to turn product knowledge into confident, HCP-ready conversations at scale.
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